When it comes to gifting for Valentine’s Day 2025, the romantic holiday feels more about spending less and caring more.

The following roundup of V-Day launches prompts consumers to embrace life’s simple pleasures over extravagant gratifications. Need some inspiration? How about strolling into an old-school ice cream shop with the whiff of a chocolate-scented perfume; polishing a cherished heirloom; and drawing a relaxing bath for the practicing master of self-care.

Dipped in Chocolate Perfume

Nothing says Valentine’s Day like boxes of rich chocolate and perfume. So how about “Dipped in Chocolate” perfume?

This V-Day, Salt & Straw ice cream partnered with fellow Portland, OR-based Perfume Brand Imaginary Authors to release “Dipped in Chocolate” perfume. Available in all Salt & Scoop shops for $46, Dipped in Chocolate contains notes of chocolate, cardamom, vanilla cream, sandalwood and benzoin Sumatra. Per marketers, it’s aimed to create a “ravenous desire” for a late-night dessert after a romantic dinner – and a stroll to Salt & Straw for a chocolate flavor from February’s Chocolatier’s Series.

A Love Affair with Philosophy’s Glow-Giving Cleanser

Actress Lacey Chabert is beaming.

With the Day of Love around the corner, one might surmise her glow comes from rekindling the promise of an old flame. But it’s her one-step Philosophy facial cleanser with whom she’s getting up close and personal.

In a comical promotional short video called, “It Was Always You,” Chabert’s beloved cleanser is the real secret behind her glow, and not her old suitor!

Formulated with a dual cleansing system to effectively cleanse while glycerin and lipids from meadowfoam seed oil provide balance, 91% reported their skin looked and felt refreshed after one use while 87% reported their skin immediately looked and felt like a “clean canvas.” How’s that for self-love?

Jewelry Gloss Makes Cherished Heirlooms Like New

Consumers don’t need to say “I love you” with a piece of bank-breaking jewelry that the receiver might want exchanged anyway for something more their taste.

Paushlè introduced a unique gift aimed to enhance the appearance and surpass the original look of any precious stone, regardless of age or condition, with its sleek jewelry gloss innovation. More than reviving an existing piece of fine jewelry, for Valentine’s Day, customers can engrave initials, meaningful dates or heartfelt messages. The brand also offers romantic-themed packaging adorned with heart motifs and soft colors to add an extra layer of surprise and joy when the receiver opens her gift, per Paushlè inventor and owner Paul Ashley.

Paushlè plans to leverage Instagram, TikTok and Pinterest with prominent influencers who will provide product demonstrations.

Chillhouse x Dunkin’ Add Foam to “Me Time”

New York City-based self-care brand Chillhouse knows the importance of staying “chill.”

In a strategic partnership with Dunkin’, the brand is seeking to combat, “fear of missing out” (the acronym for FOMO) with the launch of indulgent, sweet-tasting cold foam creamers and self-care products to remind consumers of their worthiness of “me time.”

The Cold Foam Creamers come in Extra Extra and Chocolate flavors, as well as a limited-edition Dunkin’ S’mores Flavored creamer in a “FOAM-O” kit that also includes pampering products like a “Have a Chill Night” Face Oil infused with grape seed oil and spirulina extract to promote cell renewal for a hydrated complexion and a magnesium and chamomile bath soak.

Chillhouse’s flagship spa is also offering manicure designs paralleling the Dunkin’ Cold Foam Creamers throughout February. The kits are available as part of a sweepstakes happening through February 28 at dunkinfoamosweeps.com and by visiting Chillhouse: NYC. Guests who purchase a nail design inspired by Dunkin’s Cold Foam Creamer during February will receive a FOAM-O Kit with their purchase, while supplies last.

Forbidden Fruit

Nothing says love (or lust!) like a little reverie-induced seduction.

New to Guess’s Seductive fragrance franchise is Seductive Dream. Billed a flirty floral with a creamy white gardenia complemented by pear, apple, bergamot and fruity Tropicalone, an evocative conclusion of vanilla sugar, amber woods and musky Orcanox grounds the feminine top and mid notes into a base of rich seduction.

Per a “Sexy Scent Study” conducted by Scentbird and OkCupid, 41% of women say they would wear a floral on a first date with as high as 85% of singles saying they always or often wear perfume or cologne on a first date.

Guess Seductive Dream is available in 75-, 50- and 30-mL eau de toilettes on Amazon, and a 250mL mist on guessfactory.com and Amazon.

A Mojo-Boosting ‘Bro-quet’

Dr. Squatch and Trojan have linked up to introduce the “Bro-quet of Dreams,” a twist on the classic red rose bouquet made out of Dr. Squatch Bricc’d Up Bars and Trojan condoms as a gift with purchase.

Dr. Squatch’s limited-edition soap is infused with silk peptides and horny goat weed extract, with the scent of pink pepper and rich black vanilla layered with bold notes of leather and musk. John Ludeke, vice president, marketing, calls the bar a fun way for guys to up their mojo this Valentine’s Day.

The Bro-quet of Dreams is available here.